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  • Brad Parker
  • 2 min read

When it comes to your retail traffic conversion rate, seeing is believing

Ever felt like you should be doing better but you can’t see what’s holding you back?

Some people say that seeing is believing, and there are those who say believing is seeing.

It is true that sometimes we can’t see something and we must rely on faith…

Not with your foot traffic conversion rate. This is actually something you can see, track and improve. It may be the single most valuable thing you can do to improve your business.

But maybe you are choosing not to see. Or your eyes are playing tricks on you.

Take the image below, what do you see, an old woman, a young woman, or both?

The answer is both. Can you see them?

This optical illusion first appeared on an 1888 German postcard and was later adapted by British cartoonist William Ely Hill, who published it in a humor magazine in 1915 with the title “My Wife and My Mother-in-Law.”



Contrary to what we intuitively believe, information may not actually correspond to reality. Just like when you can’t see what is happening with every shopper that enters your store, your brain may compensate and introduce abstract parameters that lead to bad business decisions and lost sales opportunities.



So, what if you just can’t see what you need to see? Can you do anything about it?

You can start by downloading our Q1 Retail Traffic Benchmark Report.

Simply seeing things as they are will open up a world of potential opportunities to improve your situation. And if your situation is about improving your foot traffic conversion rate, it can lead to a better shopping experience for your customers and more sales for your business.

Through the lens of objectivity may the truth (about your foot traffic conversion rate) reveal itself.

Here’s a list of idioms and phrases about seeing. Can you think of any others:



  • Believing is seeing
  • Before your very eyes
  • Your eyes are playing tricks on your mind
  • Line of sight
  • I’ll believe it when I see it
  • Out of sight out of mind
  • What you can’t see won’t hurt you
  • Out of the corner of my eye
  • In the blink of an eye
  • I can’t believe what I am seeing
  • Turn a blind eye
  • I didn’t see that coming
  • Blind to the truth you
  • What you see is what you get

Check out this funny video from a Seinfeld episode about ‘seeing and not seeing’ illusions.?

Download your free Q1 Retail Traffic Benchmark Report and start improving your foot traffic conversion rate today.

Your business counts on converting foot traffic and connecting to customers. The Doorcounts Retail Sales Cloud™ is the only system you need to connect your salespeople to your customers, improve every shopping experience, and maximize every sales opportunity.

#believingisseeing #Peoplecounter #retailsalescloud #RetailTraffic #trafficcounter

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