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  • Brad Parker
  • 2 min read

The Absence of Evidence is not Evidence of Absence

Have you ever seen an opportunity to grow your business before there was evidence it existed?

Or do you say,” I’ll believe it when I see it?”

The thing is, we typically only see the full potential of something after someone creates it.

James Goldsmith said, “If you see a bandwagon, it’s too late.”

If you’ve ever built a successful business from scratch, you know that simply doing what others are doing is a good way to start.

Eventually, there’s a breakthrough…

Someone builds a better mousetrap, and if you are an early enough adopter you have a competitive advantage. That’s until the early and, eventually, late majority catch on, and then whatever differentiated your business turns into what makes it the same as all the others.

So to achieve meaningful and sustainable growth, you need to see the next opportunity before there is evidence it exists. This is that idea you have… an intuition that something would work if you could only figure it out.

But to see something before there is evidence that it exists requires faith.

Like it says in Hebrews‬ ‭11:1‬, “Now faith is confidence in what we hope for and assurance about what we do not see.”

‭ One thing for certain is there will always be things you cannot see today that will grow your business faster tomorrow. The question is, will you see what they are before or after your competition creates them? And if you do, will you be early enough to take advantage of them?.

Either way you operate, it is always good to remember what Martin Rees so eloquently once said and Carl Sagan popularized:

“The absence of evidence is not evidence of absence.”

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