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  • Brad Parker
  • 2 min read

Are You Swimming Naked?

“A rising tide lifts all boats” is an aphorism associated with the idea that an improved economy will benefit all participants.

Most business owners would agree that a strong economy makes it easier to win.

But when things are going well, it is also easier to stop making the improvements you need to stay competitive. This can leave your business exposed to underperformance when the economic tide eventually goes out.

As Warren Buffet once said, “Only when the tide goes out do you discover who has been swimming naked.”

You may be worried about the exposure to the effects of a slowing economy on your business. If you are, you might want to schedule a call with one of our specialists to get a free traffic analysis and see how we can help you increase your revenue.

On the other hand, you may be performing at the high end of our Benchmark Report. If this is the case, Congratulations!

And if you are already a Doorcounts™ customer, you may not be aware of the many improvements we’ve made in 2019 alone. These improvements are a part of our guiding principle of continuous improvement.

… because the thing about continuous improvement is, whether the economic tide is high or low, you know you are always wearing a swimsuit.

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