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  • Brad Parker
  • 2 min read

A Leap of Faith

Because nothing stays the same forever, at some point, some kind of change is needed if you want your business to keep growing.

But knowing exactly what to do and when to do it isn’t always easy.

Sometimes it can feel like the only thing you can do is to take a leap of faith.

In its most commonly used meaning, a leap of faith is the act of believing in or accepting something outside the boundaries of reason.

Faith plays an essential role in our personal lives, but when it comes to making objective business decisions, accepting something outside the boundaries of reason is simply bad business.

Because there are ways to know what you need to know, faith is not necessary in its literal sense.

Now a leap, on the other hand, is very useful in making business decisions, because once you have the information you need, it is time to jump into action.

Paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken. And a rush to judgement can result in bad outcomes simply because the proper time was not given to consider a person or situation.

These are two kinds of cognitive bias that can negatively impact results, and rarely do we recognize them until they do.

Today there is no shortage of information, but the key is to slow down your decisions whenever possible.

And when it is time to make a change, have faith in knowing there is always a way to gather all the information you need, and, once you have it, take the leap that moves your business forward.

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