It’s true, 74% of large-ticket retail shoppers leave without buying what they came for. This is according to our Q1 Retail Benchmark Report that includes the performance data from over 2,000 salespeople.
Do you see every customer who leaves your store without buying?
Of course you don’t, not without a way to watch your customers connect to your salespeople the moment they enter your store.
They say what you can’t see won’t hurt you, but when it’s a customer who came to buy and left empty handed, well, that never stops hurting!
Seeing what you need to improve your business always hurts a little, at first. Because it can reveal changes that may be uncomfortable for your salespeople to make.
But what the heck. No pain no gain, right?
Anyway what’s the alternative, relying on your salespeople to tell you who visited and what happened?
No way, you need to be able to see it with your own eyes, real-time, from wherever you are. None of this word-of-mouth, after-the-fact, hearsay nonsense!
How else are you going to improve what needs to be improved?
It’s like the difference between reading instructions and watching an instructional video.
And guess what?
It’s not necessarily the viewer who benefits the most, but rather the person who’s being watched. That’s because when we know there’s an audience, we tend to perform better, and when we see our performance, there’s a chance to improve even more.
This is why winning teams record their games and even their practices. They know if they want to improve they need to see their performance, learn from their mistakes, and make the changes to get better.
So if you want to see your team improve, find a way to record, share and review their performance.